![]() Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long form guide would be the best type of content.īut how do you know for sure? Are you certain there are enough potential customers searching for this term? Is the audience large enough to justify creating the page? Are searchers even looking for long form content on this topic? Are they using the same terms to search for content? Do you know what kind of content Google is ranking for your target term? ![]() As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. That’s where doing keyword research, and choosing the right SEO keyword, comes in. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. With over 5.4 billion searches performed on Google globally each and every day, your pool of potential customers is massive.
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